The Information Commissioner’s Office (ICO) has called for businesses to address the privacy risks generative AI can bring before rushing to adopt the technology – with tougher checks on whether organisations are compliant with data protection laws.

New research indicates that generative AI could become a £1 trillion market within a decade, with potential to bring huge benefits to business and society.

Speaking at Politico’s Global Tech Day, Stephen Almond, Exec Director of Regulatory Risk, called for businesses to see those opportunities – but to see too the risks that come with them.

“Businesses are right to see the opportunity that generative AI offers, whether to create better services for customers or to cut the costs of their services. But they must not be blind to the privacy risks. Spend time at the outset to understand how AI is using personal information, mitigate risks, then roll out your AI approach with confidence it won’t upset customers or regulators.”

What do you need to do?

https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2023/06/don-t-be-blind-to-ai-risks-in-rush-to-see-opportunity/

For further discussion and support, including data protection awareness training services please email dpa@tiaa.co.uk